{"id":15638,"date":"2021-08-07T22:58:46","date_gmt":"2021-08-07T14:58:46","guid":{"rendered":"https:\/\/gqq.gfl.temporary.site\/website_6a5d9603\/?p=15638"},"modified":"2021-08-08T22:14:07","modified_gmt":"2021-08-08T14:14:07","slug":"innovation-that-lasts-the-impact-of-covid-19","status":"publish","type":"post","link":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/?p=15638","title":{"rendered":"Innovation that lasts The impact of Covid-19"},"content":{"rendered":"<div class=\"alzwoclg mfclru0v\" role=\"none\">\n<div class=\"l60d2q6s d1544ag0 sj5x9vvc tw6a2znq l9j0dhe7 ni8dbmo4 stjgntxs e72ty7fz qlfml3jp jinzq4gt mrjvor2e jm1wdb64 qv66sw1b ljqsnud1 nqmqzb3c tkr6xdv7 rq0escxv k4urcfbm\" role=\"none\">\n<div dir=\"auto\" role=\"none\">Hotel Sogo embracing the new normal: Innovation that lasts The impact of Covid-19 has slammed businesses and different industries instantly in just a short period of time, despite the efforts made in making the economy move forward, there are still businesses and establishments that feel its continuous effects just like in the hospitality industry.<\/div>\n<div class=\"rq0escxv l9j0dhe7 du4w35lb __fb-dark-mode\" role=\"none\">\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" style=\"text-align: center\" role=\"none\">\n<p><iframe loading=\"lazy\" title=\"Hotel Sogo New Normal Playbook\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/SEAK4iv1RSs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div class=\"pbevjfx6 n3t5jt4f\" dir=\"auto\" role=\"none\">These affected businesses has doubled its efforts to develop and adapt to the new normal by following heightened safety measures and investing on technological advancement for the protection of all guests and employees, just like the largest and fastest-growing Filipino-owned hotel chain in the country did across all of its branches.<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div class=\"pbevjfx6 n3t5jt4f\" dir=\"auto\" role=\"none\">\u201cHere at Hotel Sogo, we are trying on things to help improve the situation in our hotels as early as March 2020 last year. From that point on, we continued to research, invest further and develop innovative ways to upgrade our safety protocols especially in cleanliness and sanitation.\u201d Ms. Sue Geminiano, Hotel Sogo Corporate Marketing Manager said.<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div class=\"pbevjfx6 n3t5jt4f\" dir=\"auto\" role=\"none\">Aside from the enhanced new normal protocols such as no contact fixtures and thermal scans, some remarkable changes and innovations that the Hotel Sogo management applied across its branches such as, UVC disinfection in rooms, lobbies, and air-conditioning units, increased ventilation, microbial testing (method to indicate the presence and amount of microorganisms), Covid sniffer dogs, reduced touch points, and application of anti-microbial coatings in frequently touched surfaces.<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" style=\"text-align: center\" role=\"none\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/scontent.fmnl5-1.fna.fbcdn.net\/v\/t1.6435-9\/217991911_10158591055543920_8119516828085459944_n.jpg?_nc_cat=107&amp;ccb=1-4&amp;_nc_sid=8bfeb9&amp;_nc_eui2=AeEUrv5mC-nIMwwtwyct1GeSPuZmrwYyeKo-5mavBjJ4qi0P2AQ54_d0hUS3AyY7_ukuqgi6-n-ZID_1ngo-dzCG&amp;_nc_ohc=JHYSugMrSBgAX9yIiMr&amp;_nc_oc=AQnaoachVS4fpHHDl9P0hMVcuQMpI40gIZbhwhDqs_jpcoBkrrb-TIWgS0UxnJy7riI&amp;_nc_ht=scontent.fmnl5-1.fna&amp;oh=fdd30b1c9bd23fe45645baf9ba2957b9&amp;oe=6135D328\" alt=\"May be an image of furniture, bedroom and text\" width=\"600\" height=\"600\" \/><\/div>\n<div class=\"pbevjfx6 n3t5jt4f\" dir=\"auto\" role=\"none\">Through Hotel Sogo\u2019s 11 So Safe Innovations, the safety and wellness of guests as well as its employees are set first. \u201cThis on-going pandemic has helped us to take further steps in giving importance to safety. The innovation that I speak of are the development and improvement of amenities that revolves around the 4 major ways to prevent the spread of the virus and protect our guests like reduction of touch points, improve air quality, disinfection and testing.<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div class=\"pbevjfx6 n3t5jt4f\" dir=\"auto\" role=\"none\">It is important to test all these protocols to make sure that all these innovation are really effective to keep our guests safe; we want our guests to feel safe and secured whenever they stay at Hotel Sogo. We will continue to protect our guests and develop more upgraded protocols even after the pandemic,\u201d Ms. Geminiano added. More than just a hotel Aside from the hotel innovations that has implemented, Hotel Sogo is also ramping up its effort in helping fellow countrymen through its Corporate Social Responsibility program, Sogo Cares.<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" style=\"text-align: center\" role=\"none\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/scontent.fmnl5-1.fna.fbcdn.net\/v\/t1.6435-9\/214900070_10158589795913920_8488418240340679238_n.jpg?_nc_cat=111&amp;ccb=1-4&amp;_nc_sid=8bfeb9&amp;_nc_eui2=AeEVsE01wefeRCNfQJZqLlcSpcaQ2pNIkr6lxpDak0iSvpfo4IAw4_dgc4kYzOqYW2pS2IVdM4_EPTrNIlNxf60J&amp;_nc_ohc=DrFbPnnSCykAX-kOjKQ&amp;_nc_ht=scontent.fmnl5-1.fna&amp;oh=93c83987dd6c5a2263b33aa7e2415320&amp;oe=6134EEC2\" alt=\"May be an image of furniture, bedroom and text\" width=\"601\" height=\"601\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"l60d2q6s d1544ag0 sj5x9vvc tw6a2znq l9j0dhe7 ni8dbmo4 stjgntxs e72ty7fz qlfml3jp jinzq4gt mrjvor2e jm1wdb64 qv66sw1b ljqsnud1 nqmqzb3c tkr6xdv7 rq0escxv k4urcfbm\" role=\"none\">\n<div class=\"rq0escxv l9j0dhe7 du4w35lb __fb-dark-mode\" role=\"none\">\n<div class=\"pbevjfx6 n3t5jt4f\" dir=\"auto\" role=\"none\">Hotel Sogo is helping indigent communities who are in need of basic necessities, such as food, medicines and water. \u201cRecently, we donated food packs with linens and towels to the fire victims at Manila. We also donated essential needs such as bottled waters, linens, pillows, surgical masks, pillow cases, and mattresses to the Philippine General Hospital with the help of AFP and we also gave assistance in different community pantries in Bulacan and Quezon City.<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div class=\"pbevjfx6 n3t5jt4f\" dir=\"auto\" role=\"none\">Our team will definitely help those who are in need in these trying times. Even this time of GCQ, Hotel Sogo is still accepting frontliners, essential, repatriated OFW, seafarers and economic workers across all Hotel Sogo branches. We are also accommodating those who prefer long-term stay for their work purposes,\u201d stated by Ms. Geminiano.<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<\/div>\n<div dir=\"auto\" style=\"text-align: center\" role=\"none\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.hotelsogo.com\/images\/events\/1552873637_639x834%20discount%20card.jpg\" alt=\"Discount Card\" \/><\/div>\n<div class=\"rq0escxv l9j0dhe7 du4w35lb __fb-dark-mode\" role=\"none\">\n<div class=\"pbevjfx6 n3t5jt4f\" dir=\"auto\" role=\"none\">Over the course of six (6) years, starting from 2015, Hotel Sogo through its Corporate Social Responsibility program Sogo Cares has conducted over 400 medical missions with 100,000 plus beneficiaries, led over 600 donations with more than 170,000 beneficiaries. For more details, visit <span role=\"gridcell\"><a class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h o570zoyu f1sip0of lzcic4wl pbevjfx6 gpro0wi8\" role=\"link\" href=\"https:\/\/l.facebook.com\/l.php?u=http%3A%2F%2Fwww.hotelsogo.com%2F%3Ffbclid%3DIwAR18-oQwDgAr7jia_eREBjb7BOStXDQxNnW3TRqsnwOAMqX34cOfuc8Mp-I&amp;h=AT2KodBbzU59vGHlTe0rTHhIqlRXraZ_48Cl8vmuDAozgJISLxZc8ZZkluqaD6tE3Y92NOc4QmD-JesNFJwBsKDOkr2R4aF1JMbQ8S78wrwSvl63BysfxAbDuCuYsLDTM6ZGhQ\" target=\"_blank\" rel=\"nofollow noopener\">www.hotelsogo.com<\/a><\/span> or like and follow Hotel Sogo on Facebook (<span role=\"gridcell\"><a class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h o570zoyu f1sip0of lzcic4wl pbevjfx6 gpro0wi8\" role=\"link\" href=\"https:\/\/facebook.com\/hotelsogo\" target=\"_blank\" rel=\"noopener\">facebook.com\/hotelsogo<\/a><\/span>), Twitter (@hotelsogo), and Instagram (@hotelsogo).<\/div>\n<\/div>\n<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.hotelsogo.com\/images\/logo.jpg\" alt=\"SOGO\" width=\"263\" height=\"108\" \/><\/div>\n<\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" style=\"text-align: center\" role=\"none\"><strong>***<\/strong><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><\/div>\n<div dir=\"auto\" role=\"none\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15367 alignnone\" src=\"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME.jpg\" alt=\"\" width=\"141\" height=\"141\" srcset=\"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME.jpg 1080w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-300x300.jpg 300w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-1024x1024.jpg 1024w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-150x150.jpg 150w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-768x768.jpg 768w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-100x100.jpg 100w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-696x696.jpg 696w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-1068x1068.jpg 1068w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-420x420.jpg 420w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-24x24.jpg 24w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-48x48.jpg 48w, https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2021\/04\/ME-96x96.jpg 96w\" sizes=\"auto, (max-width: 141px) 100vw, 141px\" \/>\u00a0<img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2019\/11\/6C191101-605C-4A0E-AC36-25D615C99EBE-300x86.png\" \/><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/wp-content\/uploads\/2020\/09\/WeWillRiseAsOne-150x150.jpg\" \/><\/div>\n<div class=\"alzwoclg mfclru0v\" role=\"none\">\n<div class=\"ns4p8fja j83agx80 cbu4d94t a6sixzi8 bkfpd7mw d2edcug0 buofh1pr nred35xi\" role=\"none\">\n<div class=\"buofh1pr rj1gh0hx\" role=\"none\"><\/div>\n<\/div>\n<\/div>\n<div class=\"ns4p8fja j83agx80 cbu4d94t a6sixzi8 bkfpd7mw d2edcug0 kb5gq1qc nred35xi\" role=\"none\">\n<div class=\"gvxzyvdx om3e55n1 b0ur3jhr mfclru0v\">\n<div class=\"irjsnxci mfclru0v\">\n<div class=\"bq6c9xl4 kgnml90y lq84ybu9 hf30pyar pytsy3co cmg2g80i lk0hwhjd pdqhzjwd dtqh1a21\">\n<div class=\"alzwoclg cqf1kptm pytsy3co\">\n<div class=\"mfclru0v alzwoclg om3e55n1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hotel Sogo embracing the new normal: Innovation that lasts The impact of Covid-19 has slammed businesses and different industries instantly in just a short period of time, despite the efforts made in making the economy move forward, there are still businesses and establishments that feel its continuous effects just like in the hospitality industry. These [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[642,648,663,664],"tags":[],"class_list":["post-15638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hotel","category-lifestyle","category-news","category-news-update"],"pageone_source":{"pageone_source":"","author_name":"John Cueto"},"_pageone_source":"","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/15638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15638"}],"version-history":[{"count":0,"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/15638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=\/wp\/v2\/media\/15639"}],"wp:attachment":[{"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/motivated-pink-bison.62-72-44-115.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}